đź’ˇLevel up your UX research skills with me + Nielsen Norman Group this Sept.


Hey Reader,

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This one is special 💜If you’ve been in UX research for any amount of time, you know Nielsen Norman Group (NN/g).

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They’ve been shaping our field for more than 25 years, setting the standard for research training and best practices worldwide. Their articles and courses were a huge part of my own learning journey so it’s a true full-circle moment to now be teaching with the team.

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I’m excited to announce that starting on September 16–17, I’ll be guest lecturing NN/g’s virtual course:

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Analyzing Qualitative UX Data

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📅 Sept 16–17, 2024

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🕗 8:00–11:30 AM PT

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💻 Virtual: Reserve Your Spot Today​

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đź’˛ $1,195 USD (early-bird pricing ends Sept 5)

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Why this course matters:

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To stand out in today’s job market, UXRs need more than data collection skills. You must be able to turn messy qualitative data into clear, actionable insights that stakeholders can trust. That’s exactly what this course will help you do.


Here's what you'll learn:
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  • Understand the landscape: methods, skills, and differences between exploratory vs. evaluative research
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  • Thematic analysis: what it is, how to do it, and which tools to use
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  • Coding strategies: inductive vs. deductive coding, iterating codes, and moving from codes → categories
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  • Extract & report insights: memoing, visualization techniques, and bias-reducing frameworks
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  • Usability test analysis: beyond transcripts—catalog issues, assign severity, and analyze behaviors

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You'll walk away with:

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✔️ Hands-on practice with analysis methods
✔️ Ready-to-use resources + templates
✔️ An NN/g certificate of completion
✔️ Confidence to communicate insights that influence decisions

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Who this is for:

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  • New researchers looking to make sense of messy qualitative data
  • Experienced researchers wanting formal training to deepen their analysis skills

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(Note: This is not an introductory UXR course! You’ll get the most value if you’ve already conducted user research in the past.)

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Spots are limited, and the early-bird rate ends September 5. If you’ve been waiting for structured, practical training in qualitative analysis, this is it. Don’t miss out.

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I hope to see you there đź’›

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Much love,

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Eniola Abioye

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UXR Career Coach & Founder, UX Outloud and Guest Lecturer, Nielsen Norman Group

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PS: Forward to a friend who's in the UXR space,

sharing is caring!

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Eniola Abioye, UXR Career Coach | UX Outloud

YOU'RE A PROFESSIONAL OR ACADEMIC RESEARCHER who has experience in people-focused work that you'd like to apply to a career in UX Research; however you don't know how to stand out and successfully pivot. You've come to the right place! My name is Eniola Abioye; I am a UXR Career Coach and I help customer-centered professionals position their current skills to transition into tech UXR roles. I founded UX Outloud to work directly with people who have experience doing user research but have never had the title on their resume. I guide researchers in building a strong narrative and employing an 8-step strategy in starting their UXR careers. My speciality is constructing tailored transition strategies taking into account the experience you have to leverage and the niche that are targeting for your next role. I take a hands-on approach to revamping your professional materials including: 📢 A resume that emphasizes your work and organizational impact 📢 A LinkedIn profile that demonstrates your value to UX hiring managers and recruiters 📢 A UXR portfolio that details your strategic research approach and case studies that showcase your experience I also work as a Lead UX Researcher and UXR Manager at Meta - and my background happens to be in biology and healthcare. Take it from me, someone who doesn't have the most "traditional" UXR background, you can apply people research skills from any and every industry and niche to UX. It all comes down to creating a strong narrative and making your skillset crystal clear. If you're ready to stop applying to UXR roles endlessly online and actually gain traction landing interviews and job offers, apply to work with me at bit.ly/uxrcareeraccelerator! Tell me about your background and what you're looking for in your next career move. I'm happy to answer any questions you have and figure out if we're a good fit on a free consultation call. 💚 Tap the "subscribe" button to hear tips and strategies for pivoting into UXR! On a personal tip, I was born, raised and educated in the Bay Area. I absolutely love traveling and adventures of any kind. Luckily UX Research has taken me all around the world and I'm documenting my journey as I go!

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